Intercontinental Capital Group Expands Multi-Channel Messaging with Botsplash Partnership

FOR IMMEDIATE RELEASE / Contact (704) 445-3362

January 25, 2021 - Intercontinental Capital Group (ICG), a privately held mortgage lender based in Melville, New York, will expand their digital communication through a partnership with Charlotte-based omnichannel messaging provider Botsplash. The messaging service spans across SMS, website chat, Google’s Business Messages, and Facebook Messenger.

Botsplash will assist ICG with their digital communication expansion as the lender continues to grow, most recently to Charlotte, NC. ICG announced at the end of 2020 that they will add 500 jobs over the next five years in Charlotte.

“Part of our strategy is to communicate with borrowers on their terms.”, said Intercontinental Capital Group CMO Laura Ashley Brooks. “As more and more borrowers are preferring chat and text for researching loan options and following their loan progress, Botsplash provides us the platform to seamlessly provide those options.”

This partnership will allow ICG’s loan officers to connect seamlessly with borrowers across communication channels via chat, text messaging, Facebook Messenger, or Google’s Business Messages. Botsplash’s innovative digital messaging platform simplifies communication for both the loan officer and borrowers on the channel of the borrower’s choice. This allows ICG to communicate with customers when and where they want to be reached.

“Bringing ICG on board and working with their hands-on ops team was phenomenal.“ said Aru Anavekar, Botsplash CEO. The unified conversation history and audit capability of the Botsplash platform makes multi-agent engagement and support less overwhelming and very simple.

Aru added “ICG processes are very optimized and efficient to provide a great experience for borrowers while ensuring the loan officers have the best tech tools readily available to assist. Loan officers, processors, and several others can come together as a team to help a borrower get the loan they need. The Botsplash team is very happy to be a part of this journey to increase convenience.”

About Intercontinental Capital Group

Founded in 2005, Intercontinental Capital Group (ICG) is a fast-growing consumer-direct residential lender. The company provides conventional, FHA and VA mortgage programs through its wholly owned subsidiaries, Own It Home Loans, Veterans Community Home Loans, eReverse, Fellowship Home Loans, and Proven Mortgage. Licensed to do business in 46 states and the District of Columbia, the company also operates retail branches nationwide in addition to consumer call centers. For more information visit

About Botsplash

Botsplash is an innovative, digital messaging software with the ability to connect agents and customers across any digital platform. In order to keep a customer’s business, businesses must be able to connect with customers in a meaningful way using websites, text, and social media. Botsplash helps businesses adopt digital strategy with the right balance of live chat and automation. For more information, please visit